B2B Website for Urban Circus
B2B Website for Urban Circus
Reimagine company's presentation strategies and information structure
Reimagine company's presentation strategies and information structure
As the sole Product Designer, I owned the full design lifecycle of the website - conducting user research, crafting UX/UI solutions, and collaborating with strategy and marketing teams to align design with business goals and user needs.
I designed and implemented comprehensive UX/UI solutions for the Urban Circus shopping platform, including a redesign of the information architecture, purchase flow, and responsive interface.
I designed and implemented end-to-end UX/UI solutions for the Urban Circus
e-commerce platform, including a redesign of the information architecture, purchase flow, and responsive interface.
I designed and implemented end-to-end UX/UI solutions for the Urban Circus e-commerce platform, including a redesign of the information architecture, purchase flow, and responsive interface.
Product type
Product type
E-commerce
Website
Website
Role
Role
Product Designer
Product Designer
Industry
Industry
Flash Tech
Flash Tech
UNDERSTANDING THE PROBLEM AND BUSINESS CONTEXT
UNDERSTANDING THE PROBLEM AND BUSINESS CONTEXT
How can I improve the user experience and contribute to the long-term sustainability of the company?
How can I improve the user experience and contribute to the long-term sustainability of the company?
Urban Circus Pro is a brand offering protective clothing for B2B clients. A website analysis revealed issues with scattered content structure, unintuitive navigation, and a lack of clear information hierarchy.
Users struggled to quickly find key information about the brand and partnership terms, which negatively impacted their experience and reduced the company's effectiveness in attracting new business partners.
Urban Circus Pro is a brand offering protective clothing for B2B clients. A website analysis revealed issues with scattered content structure, unintuitive navigation, and a lack of clear information hierarchy.
Users struggled to quickly find key information about the brand and partnership terms, which negatively impacted their experience and reduced the company's effectiveness in attracting new business partners.
PROJECT GOAL
PROJECT GOAL
User's goals
User's goals
Easier to find information about cooperation opportunities
Easier to find information about cooperation opportunities
Clear, modern presentation of offerings and competitive advantages
Clear, modern presentation of offerings and competitive advantages
Buissnes’s goals
Buissnes’s goals
Increase the number of B2B partnership inquiries
Increase the number of B2B partnership inquiries
Strengthen the image of a modern, professional brand
Strengthen the image of a modern, professional brand
